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One might wonder what a CRM (Customer Relationship Management) actually is and does. In a nutshell, a CRM basically helps manage all interaction that takes place between the company and its customers or even potential customers. Any CRM software would contain the process of identifying the target market, selecting prospective customers within that market, turning them into customers and thereon managing the customer relationship Sugar CRM is a free and open source Customer Relationship Management software covering three main functionalities. They are:-

Customer Support

Marketing Automation

Sales Force Automation

Sugar CRM runs seamlessly on most common operating systems such as: -  Microsoft Windows, Linux, Mac OSX. It is also supported by two of the most popular web servers such as: – Apache and IIS. Sugar CRM runs on MySQL open source database and is written in PHP, which is an open source web development language.

Contact Wakensys at 773.552.1355 for more information.

This entry was posted by Mufthie on Wednesday, December 16th, 2009 at 6:46 am and is filed under Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.