Social Shopping is a new way for consumers to find what to buy by measuring the buzz around products. Users recommend products, and the crowd defines the best products by recommending what they know and like. Good products go to the top of the list, weak products disappear: the setup is very much like the popular news website Digg. Buzz is measured by the amount of activity surrounding a product: how many times a product has been viewed, how many bloggers have written about it, and how many users have commented about it.