WHAT IS CRM?
What is CRM? CRM means it’s a software .CRM stands for (Custom Relationship Management). It is a process or methods used to earn more about customers’ needs and behaviors in order to develop stronger relationships with them. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends. Custom Relationship Managements mostly using for business purpose .CRM’s helps to developers because Developers can understand business environment
This is web based and windows based software and there are some open source CRM’s .We can download through the internet. Its helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. The resulting information mosaic is then used to create and automate a variety of processes that identify, and describe, valuable customers. Most important, these processes help you personalize new and ongoing interactions to cost-effectively acquire, stay close to, and retain these “good” customers.
Here some names of CRM’s ( open CRX, XRMS CRM, Daffodil CRM, V Tiger CRM).V Tiger CRM and Sugar CRM are very famous and specialty is those are open source.
